Thursday, February 24, 2011
Kelly Osbourne is the new 'Material Girl'
On Wednesday, the slimmed-down punk rock princess made her inaugural appearance in the Spring 2011 marketing campaign for the brand, which features designs by music legend Madonna and her teen daughter Lourdes Leon. Osbourne replaces gothic Gossip Girl actress Taylor Momsen, who appeared in the first spat of Material Girl ads last summer.
The new promos will debut in the April issues of lifestyle magazines, including Seventeen, Teen Vogue, and Cosmopolitan.
“Kelly represents a true Material Girl,” says Madonna in press release this morning. “She is edgy, cool and has a unique sense of style that Lola and I love.”