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Wednesday, March 30, 2011

Dakota Fanning Marc Jacobs Oh Lola Perfume Ad

I will deliberately ignore the Juergen Teller photography characteristics (full flash power straight in the eyes of the subject) and discuss the idea of the ad. Which would be… what exactly?
 Dakota Fanning for Marc Jacobs Oh Lola Perfume looks like a statue. Lifeless, expressionless, on a pink background, wearing a lovely lace dress. And the oversize Oh Lola perfume bottle between her legs. That’s really a classy pose! It’s like a 4yo was trying to make a Tom Ford – like ad without really getting the pun and the aesthetics of a TF commercial. How exactly is this ad supposed to be appealing?

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